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Cedar Rock Capital

Cedar Rock Capital is an independent, employee-owned investment firm established in November 2002. The firm is dedicated to a single, longstanding investment process. Our clients include endowments, foundations, families and corporate pension funds. We are closed to new investors.

Buy and Hold Approach We pursue a long-only, buy-and-hold global equity strategy. We seek to minimise frictional costs and to defer capital gains by investing only in quoted companies that we believe capable of compounding in value indefinitely.

Investing in Quality and Value In selecting companies appropriate for long-term investment, we follow strict bottom-up criteria emphasising quality, value and managerial character. We seek companies capable of sustaining high returns on capital without requiring financial leverage. We weigh companiesí free cash flow yields against long-term interest rates to determine value. Our criteria are demanding and our portfolios tend to be concentrated in 20 companies, selected globally.

Absolute Returns We make no attempt to control volatility relative to any benchmark. We aim to achieve positive absolute returns over the long term, with a strong capital preservation bias.

Our Background Our Chief Executive and portfolio manager, Andy Brown, conceived and managed a similar investment strategy at Morgan Stanley Investment Management, starting in 1996.

For further information, please call or email us:

+44 (0) 20 7563 1100

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Cedar Rock Capital Limited
110 Wigmore Street
London W1U 3RW
United Kingdom
Tel: +44 (0) 20 7563 1100
Fax: +44 (0) 20 7563 1111

Issued by Cedar Rock Capital Limited ("Cedar Rock"), which is authorised and regulated by the Financial Conduct Authority. This is not a financial promotion for any of Cedar Rock's range of funds. Access to information about Cedar Rock's products is limited to persons who are professional clients and eligible counterparties as defined by the FCA in the United Kingdom and other professional persons to whom it is lawfully permitted to provide access. Investors should be aware that any investment within Cedar Rock's range of products may fall as well as rise and they may not be able to get back their capital invested.
Any person accessing this website acknowledges and agrees that any information on this website is not a recommendation to invest in any fund managed by Cedar Rock ("Fund") and that Cedar Rock is not hereby undertaking to provide any investment advice (impartial or otherwise) to any investor in a fiduciary capacity in connection with any investment in a Fund.
Telephone calls may recorded and monitored in order for Cedar Rock to comply with its regulatory obligations.

Registered Office: Cedar Rock Capital Limited, Suite 1, 3rd Floor, 11-12 St James's Square, London SW1Y 4LB
Registered in England No: 4466326
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